RTL 102.5

RTL 102.5 was founded in 1975 and immediately distinguished itself as a groundbreaking radio for its choice of programming and broadcasting technology.

Today, RTL 102.5 is one of the most listened radio in Italy, both on FM and on the Web.

Thanks to 4ME®, RTL 102.5 users can explore the whole website content by using the new web player (player.rtl.it).

They can receive information on the played hits, know if contents have been involved in other programs, download associated files and podcasts, buy iTunes music and read the comments of the people connected in that moment. All without leaving the player!

Users won’t just listen to RTL 102.5, but they will watch it in radiovision or choose one of the new thematic web radios.

From the strategic point of view, since the beginning of the “go live” project, RTL 102.5 has achieved a significant increase in online listeners as well as a rise in the overall listening time and web site interaction: a full radio experience.

Today, thanks to these achievements, RTL 102.5 can focus on developing new strategies and increasingly specific and targeted entertainment programs, in order to better satisfy the expectations of its market.

RTL 102.5 achieved this goal thanks to:

  • Player

    One Player for all devices

  • SDK

    Dedicated to developers: the whole 4ME’s power is under control

  • Live

    Communicate with thousands of users in live streaming

Portfolio

  • Web communication

    Stunning potentialities.

    Automotive

    • Abarth
    • Fiat
    • Ford
    • Lancia
    • Lotus
    • Skoda
    • Volkswagen
    • Dainese

    Food & Beverage

    • Amadori
    • Barilla
    • Eataly
    • Lavazza

    Associations and Federations

    • Coldiretti
    • Confagricoltura
    • Confindustria
    • F.I.R. Federazione Italiana Rugby
    • IAB Forum

    Travels and spare time

    • Cisalpina tours
    • MSC Cruises

  • Digital Signage

    Walk your users along digital communication paths.

    Banking

    • BCC

    Public Administration

    • Comune di Milano
    • Provincia di Udine

    Communication agencies

    • AKQA
    • Bitmama
    • Leo Burnett
    • McCann-Erickson
    • Testa Web

    Telecommunication

    • Telecom Italia Sparkle
    • Tiscali

    Mass Distribution

    • Gottardo S.p.A.
    • Idroexpert
    • SGM
    • Distribuzione

    Chemical and Pharmaceutical

    • GSK GlaxoSmithKline
    • Pfizer

  • Mobile communication.

    Corporate communication at your fingertips.

    Publishing, Radio, TV

    • De Agostini
    • Ediforum
    • MTV Italia
    • Panini
    • Ridens/Colorado
    • RTL 102.5
    • Il Sole24Ore
    • Zanichelli

    Automation

    • Vimar

    Fashion & Retail

    • Bata
    • Coin
    • Dainese
    • Emporio Armani
    • Giorgio Armani
    • Pitti Immagine
    • Sorelle Ramonda

  • Corporate collaboration

    Trigger interaction between your colleagues, customers and agents.

Technological partners: