IAB Forum is the most important event concerning digital and interactive communication in Italy. Every year it gathers communication market top players and gives them the opportunity to meet, exchange experiences, share ideas and develop the sector future trends and innovations.
The event boasts a huge and constantly growing catchment area. In 2011 edition, the challenge was to make the workshops available to an increasingly wider audience: they were streamed both on the Internet for those who could not reach Mi.Co pavilions and on the congress center intranet thus virtually increasing the capacity of workshop rooms.
Thanks to 4ME, people could attend all the conferences, which were simultaneously held in the 8 rooms on the 12th and 13th October, from every PC (Windows, OSX, Linux), smartphone and tablet (iOS, Android e Blackberry).
Before today, a similar result could have been achieved only by means of rather invasive infrastructures. Thanks to 4ME® Accelerator, Milano Congress Center walls became transparent for whoever wanted to take part in the conventions and workshops either from Mi.co or comfortably from home.
Conference sessions could be watched as well from New Vision Lounge and the Center press room which were equipped with 4ME® PlayBox devices and totems.
It was easier and smoother to implement the services since 4ME® Accelerator fully met all technical requirements.
It reduced streaming server workload of 80 %, both with regards to used bandwidth and to supported simultaneous connections. Furthermore, it streamed the contents on its behalf achieving lower startup time and latency and the highest video quality.
Thanks to 4ME® Accelerator we could also guarantee dynamic streaming and provide the highest quality supported by each device.
Stunning potentialities.
Walk your users along digital communication paths.
Corporate communication at your fingertips.
Trigger interaction between your colleagues, customers and agents.
